LawFirmMarketers.com

The value of using targeted keywords in the url of a website has never been questioned. I for one have seen sites of mine rank well for keywords mainly and almost solely because the exact keyword or keyword phrase is in the url. I have also seen many cases where the keywords plus other characters have ranked well, with less than the usual effort.

So the natural progression of keyword use in the url comes down to whether the use of subdomains in completing a url phrase will work. I have set up a DUI lawyer blog for a Los Angeles DUI lawyer at Los.AngelesDUILawyer.com. I will track the performance and compare it to my other competing sites for similar terms.

Currently under development but viewable is California’s Lawyer, California Lawyers Directory.

Also under development and ready to be launched in the end of November is Tax Solutions Network, Tax Relief Services.

Stay tuned for the redesign of Immigration Advice .org, now a Immigration Community.

While we have had some focus earlier on immigration, DUI and criminal fields, we have started to spend a little more time in civil matters.  Our new litigation blog seems to apply to all those fields and has the potential to attract lawyers from all walks of life.  Check out our litigation blog and get back to us if your interested in contributing, sponsoring, or advertising.

Well as part of our marketing effort, we have several new blogs.  One of our blogs looks to have great potential for those lawyers in the civil case field.  Visit the civil case blog and see for your selves. Contact us if you would like to become a contributing author, sponsor or advertiser.

The value of a domain names can vary.  In most cases, its a subjective issue.  As the value will depend on what it is worth to an individual person or company.  In certain cases generic words have a set value as to the market conditions and the amount of traffic it will provide.  The same will go for company logos and branding.  Domainers may trade a good and brandable domain for under a hundred dollars, yet the same domain could be worth millions to a company.

The legal domain market is no different.  A domainer may sell a domain for a hundred dollars, yet that domain to a lawyer can be worth thousands.  Lets say a geographic domain is available, and it could be had for a thousand dollars.   If that domain is consistent with search trends, meaning, a certain amount of people search that keyword, and you believe that a domain like TexasLawyer.com may perceive a certain authority or comfort to the searcher, then it is potentially worth more than a thousand.  If used properly, it could bring thousands of potential clients a month to your site, and even if it brings one, it pays or itself.  So, in actuality, many legal domain names are worth more than their actual asking prices.

However, a domain name is a large part, but only a part of online success.  That is why you should get help and leave the legal marketing to those knowledgeable in the field.