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Dispelling some myths about marketing your law firm on the internet

You have probably have heard a lot lately about attorneys marketing on the web.  Whether you have heard about a colleague’s success from internet marketing or you saw a colleague or competitor while doing a search online or perhaps heard about internet marketing for your law firm at a legal seminar or conference.  You should have an interest in legal marketing online if you are serious about promoting your law firm or growing its client base.

This article is focused on dispelling some myths about legal marketing online and giving you a realistic idea of what it can do for you or your law firm. 

The Power of Legal Marketing Online

Legal marketing online is a powerful marketing tool for a lawyer or law firm to expand, create or even maintain a client base.  With online legal marketing a law firm can do many of the following things:

• Find new clients that you can help
• Maintain a relationship and communication with existing clients
• Create a brand of image for potential clients to identify
• Create mailing list of existing clients and or potential clients that have shown interest in your law firm
• Maintain interactive sites that allow for clients to get information about their case or place some input
• Facebook and Twitter updates and marketing
• And many more methods

 
The reality of clients gained through online marketing

The early stages of our web development for legal sites we had large expectations as far as potential clients that could be attracted through internet advertising.  This has also been the most common question that we have been asked by potential clients of ours or existing clients.  As we reached certain goals in keyword exposure, we started to realize that the numbers were never as high as what we expected. However, over time as more keyword goals were achieved, we started to see numbers that weren’t what we were hoping for, but were excellent as far as comparing to other forms of marketing.

There are many factors that need to be considered when determining if internet marketing is right for you.  One is whether there is a large enough market to make it worthwhile.  If your area of practice is something that is not as commonly sought then there may not be many potential customers looking for you.  On another note, if you are in that situation, then internet marketing may provide you with an advantage as there may not be many others in your field found on the net.

Second factor to consider is your geographic location.  If you are in a small city, there obviously will be less people searching than in larger cities or metropolitan areas.  On the other hand, advertising in a smaller city is less competitive and may be very efficient in that regard.

Third and not last is your competition.  While there are plenty of fish in the sea for personal injury attorneys in Los Angeles and New York, this is a very competitive market and will be a longer and costlier campaign to get in to.  But with the right team behind you, there is no reason to shy away.

The overall lesson to be learned in marketing your law firm online is that while it might not be your end all or only source needed for marketing for some people, it still can be the most cost effective and efficient forms of advertising for a law firm.  If you consider that your monthly costs of maintaining your online advertising campaign in most circumstances will cost less than fees retained by one client, then in most cases it is worth your while.

On the other hand, there are plenty of cases of lawyers and law firms that have hit the internet market heavily and have made it their sole form of marketing and have profited from it.  We have seen in several circumstances where lawyers have received up to 40 calls per day in large cities and popular areas of practice.  And yes in many cases internet marketing does what many expect it to do.  It can bring in a significant increase of clients to a law firm.

When you decide to market your law firm on the internet, it is important that you discuss your market and your practice with a legal marketing team that can research all the circumstances and market factors that will make you succeed online.  If you are serious about marketing your law firm online, then be serious about you hire to help you achieve that goal.

Call the legal marketing experts of LawFirmMarketers.com.  We know what you need and we have been there before.